The Power of Josiah Allen Digital Marketing

Woman Working at Computer

90% of Buyers Shop Online First to Search and Find Homes

In today’s market, it’s more important than ever for sellers to work with a real estate brokerage that is expert in leveraging the power of the web. Josiah Allen has consistently invested in internet technology and web tools to become one of the leading digital real estate marketers in all southern Vermont.

80% More Web Traffic Growth vs. the Competition

Josiah Allen had one of the best years of any firm in the region due to continued and substantial growth in website traffic. Compared to similar real estate firms in Vermont, in 2019, Josiah Allen grew:

  • 79% faster in organic search (69,136 vs 38,577)

  • 80% more in new users (42,788 vs 23,761)

700,000+ Pageviews on Josiah Allen Website

Attracting buyers to our website is a difference-maker for Josiah Allen Real Estate. In 2019, had tens of thousands of visitors and hundreds of thousands of page views.

  • Visitors to Site: 77,569

  • Pages Viewed: 704,415

1 Million+ Digital Advertising Impressions

Josiah Allen employs digital advertising strategies that increase buyer awareness of Josiah Allen and drives them to our listings. Last year we had over 1,000,000 ad views and almost 35,000 website clicks.

  • Digital Ad Impressions: 1,038,000

  • Click-Thru to Website: 34,647

10 Ways We Drive Buyers to Your Website Listing

For those who wish to sell their Northshire or Stratton Region property, Josiah Allen reaches more of the right buyers than any brokerage in southern Vermont. We successfully market homes utilizing a powerful array of web-based and traditional marketing tools.


  1. User-Friendly Website: Our site makes it easy to find homes by lifestyle, location, or price.

  2. Content-Rich Pages: Exploring which of our region’s towns to live in has never been easier.

  3. Mobile-Accessible Platform: Our website is friendly to home buyers using smartphones and tablets.

  4. Search Engine Optimization: A buyer’s search for real estate delivers our site in their search results.

  5. Google Digital Advertising: We provide tailored digital advertising to qualified buying audiences.

  6. Facebook/Instagram Promotion: We show customized messages in home buyer’s social feeds.

  7. Partner National Listings: Your home lists in Zillow,, Trulia,, and more.

  8. Social Media Marketing: We utilize Facebook and Instagram to market the area and your home.

  9. Professional Photography: Attractive expert photos encourage buyer interest and showings.

  10. Virtual House Tours: Room-by-room slide shows that make buyers want to visit your home.